I was watching the ABC's Art Nation (one of my super fave shows! How great is Fenella?! And Henry Wagons?! And Namila?!) on iView and they had a piece on Melbourne based photographer, Bruno Benini. Look how beautiful his photos are. They really tell a story and set a scene, don't they?
The third shot down was taken at Black Rock. I can't imagine what the locals were doing at the time... probably choking on their fish and chips. Model Anne Hamilton is wearing a Sportsgirl dress! Amazing! I love the whole high-fashion chic comes to Black Rock via Sportsgirl thing. So crazy and great!
“The big difference between fashion photography overseas and in Australia, according to Mr. Benini, is that overseas… both manufacturer and photographer agree that it is more important to create an atmosphere with the picture rather than show every detail of the garment, and avoid creases…”
and this from Mrs Hazel Benini, the lady in Bruno's life...
"Shoes were a vital part of our fashion photography. Whatever prop we used it had to be small and in close proximity to the shoes. In Bruno’s career the same clients kept with him all those years. You can imagine how we had to sit down and work out fresh ideas all the time. Apart from using a glamorous model holding a shoe close to her head, we have photographed them on miniature planes, trucks and boats, with kittens and puppies, with Christmas balls and sparklers, with cocktail glasses and ice-cream sundaes."
Kittens! Puppies! Sheesh!
Sydney's Powerhouse Museum has lots of super great photos in their Benini archive (they exhibited these in 2009) : click here to see what they have stowed away.
What do you think?!
xx Pip
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